![]() It makes a more meaningful gift than another stocking stuffer. For instance, donate to the ASPCA in the name of an animal lover. Benedict suggests adding a philanthropic twist to the game: Instead of giving material gifts, make a $20 donation to a charity your recipient would support. Put a charitable spin on Secret Santa.(You can always get them something little.) One way to give is through the Angel Tree program sponsored by your local Salvation Army branch, which provides a needy family's wish list to shop from. If you have kids, talk to them about the difference the gesture can make to the other family and make sure they're okay with giving up presents. Instead of buying gifts for one another, sponsor a needy family. Adopt another family for the holidays.Everyone loves to receive a meaningful gift, and with the right corporate gifting initiatives, you can please and delight your top partners and strengthen these important relationships. But expressing how much you value your relationships with your partners can go a long way in further strengthening and developing your collaborative partnerships. ![]() Gift Your Way To Stronger Partner RelationshipsĬorporate gift-giving doesn’t negate the need to develop other attributes of being a good business partner. Building off these positive experiences is sure to generate even more winning outcomes in your partnership. By focusing on the positive aspects and outcomes of your partnership, you create the ideal atmosphere for engaging in conversations about new projects and initiatives. This can set the right mindset when talking to your business partners about other important issues. Whether you are sending a holiday gift, a token of appreciation after a strong business quarter or commemorating the anniversary of when you began your partnership, corporate gifting is a great way to celebrate partnership wins and other meaningful milestones. Sending a gift to your business partners is a great time to accentuate the positive aspects of your relationship. Corporate gifting has become a $242 billion industry, with much of that growth coming after the rise of remote and hybrid work arrangements. This has become especially prevalent post-COVID. The right gifts can help business partners feel closer to you, even if you are physically distant. It’s not unusual for businesses to partner with individuals and organizations on the other side of the country - or even outside the country.Ĭorporate gifting ensures that physical distance isn’t a barrier to expressing appreciation or strengthening your relationship outside of work-related activities. It’s fairly common for businesses to treat their partners to lunch or host a special appreciation event - but in today’s business environment, geographic distance between partners can make this impossible. And of course, the more personalized a gift is, the louder the “wow” will be. Jewelry, watches, and art can do wonders if they end up in the right hands. While premium food is typically a safe bet, there are a number of other products that can achieve a similar effect. And for partners that aren’t UT fans? Giving the gift of choice and letting them pick the mix of cookies they will enjoy the most. ![]() One of my personal favorite options? Supporting a local business by sending a University of Tennessee themed box from Moonshine Mountain Cookies that provides a taste of East Tennessee with Rocky Top, Sugar Shine and Caramel cookies. Sending a gift can be especially valuable if some time has passed since your last major project or initiative together.Īs one of Chicago Stake Company’s case study participants put it, it’s especially gifts that come with a certain “wow” factor that will truly make a company stand out. You don’t want to get lost in the shuffle, especially with partners you rely on for important initiatives. Just like you probably work with several strategic partners on a variety of initiatives, each of your partners likely works with multiple partners of their own. ![]() Stand OutĪt the most basic level, corporate gifting helps you stand out and remain top of mind with your partners. The study provides unique insights into how businesses are successfully using gifts to show appreciation, why they continue to rely on these gifts and how it has affected their business. The program has been such a success that Chicago Steak Company conducted a survey among participating enterprises and released the results as a case study. ![]()
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